Effective Heuristics for New Venture Formation
نویسنده
چکیده
Entrepreneurs are often under time pressure and may only have a short window of opportunity to launch their new venture. This means they often have no time for rational analytical decisions and rather rely on heuristics. Past research on entrepreneurial heuristics has primarily focused on predictive modes of control. Studies have analyzed the heuristics that entrepreneurs use when they try to predict the future value and success chances of opportunities.
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